Our Story


Lyfe in Action

LYFE IN ACTION began as a photography collection by Ellette Craddock. Ellette is a former competitive UCLA gymnast, and now stunt woman for film/tv. She started traveling at a young age when going back and forth to Japan to spend time with her family. Attending summer school there and helping out with her mothers dance show, she became accustomed to being in foreign countries and exposed to various styles of art. 

Later in life Ellette found herself working as a stunt performer in Europe, which inspired the development of Lyfe in Action. She spent time in between jobs traveling solo around the world without an itinerary. As every interaction led to a new shoot or travel destination, Lyfe in Action synonymously created a community who shares this same passion for exploration.

Now Lyfe in Action brings adventure into everyday life through photography prints and unique apparel. We want a simple t shirt or wall art to inspire you to try something new. We love working with brands and businesses that are action or travel oriented, to capture their story and create custom prints. 

Lyfe in Action is where art meets adventure . . . and we hope you join the ride


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